Creative Solutions for Your Business
Connecting with your customers through engaging design and clear communication. For all your graphic design needs, from business cards to posters and everything in between...
“Building your business is your passion, making it stand out is mine.”
“Every business needs a ‘Tracie’ on their team! She has taken the time to get to know our business and understand our advertising and in-print needs. This allows us to concentrate on what we do best, while Tracie supports us, saving us time and money while keeping our image current and our name in the public eye. As well as a great designer, Tracie is a positive influence and has some great ideas of her own. We would recommend working with her to any company.
Thank you, Tracie, – What a star!”
J. Wootton, Goodman & Lilley Estate Agents
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Freelance Graphic Design
Based in the coastal town of Portishead
Welcome... come on in
Looking for a graphic designer that can help make your business jump off the page? Hi, I’m Tracie, a freelance graphic designer with 25 years’ experience in advertising and marketing, so as well as creating engaging artwork - I also understand how advertising works from the bottom up. I’m passionate about getting businesses noticed through great design and memorable branding. I also enjoy being clever with words, so I can help with your content, tag lines and slogans. read more...
I enjoy working with a variety of clients, from independent boutique owners to multi branch companies that need an ad hoc designer on their team. Whether it’s creating advertising campaigns, brochures, banners, or merchandise – I’m here to help you make your business stand out, and ensure you connect with your customers!
Good communication is vital, so we'll keep it jargon free - a creative problem solver, I’m reliable and responsive and always happy to hear (and act upon) your ideas and feedback.
So, sit back, grab a coffee, and check out my portfolio, find out more about my services and what my clients are saying about me, and when you're ready to get started, I’m only a phone call away... or simply click here to contact me.
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Creative Print Design...
ADVERTISING
BANNERS & SIGNAGE
BRANDED STATIONERY
BROCHURES & MAGAZINES
BUSINESS & POST CARDS
FLYERS & LEAFLETS
MERCHANDISE
POSTERS
POINT OF SALE DESIGN
“Tracie is great to work with, helping us with advertising and in-salon promotional material. She is always enthusiastic and comes up with some great ideas for us to feature new offers and promotions within the salon, Tracie creates adverts which maintain our brand feel but give us a fresh look for each season. The window posters are colourful and creative, attracting our clients' attention. We love her attention to detail and her bubbly personality which is always a pleasure to work with. Thank you, Tracie.”
Simone and Nadine, Owners, Tonic hair and beauty house
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Here for the long run...
Print media increases credibility, it has history and staying power... It says you’re here for the long run! When your message appears in print, potential customers are more likely to read it and remember it. Print media is perceived as more trustworthy and reliable because it is tangible and stable... Read more...
There’s no doubt that print marketing is extremely effective, having several advantages over other forms of marketing, it can produce incredible results alone or when combined with digital marketing. Furthermore, it outperforms other marketing methods in many ways.
While people tend to go out of their way to avoid online adverts, more recently they seem to regard print advertising as creative forms of information running alongside editorial. They are far more likely to digest the information and retain this when faced with creative, eye-catching print advertisements. Targeting your audience is important, and made easier when you consider the choice of publication available, so you need to ask yourself, what is my ideal customer reading? and how can I stand out against my like-minded competitors...
The same is true of other print mediums - signage, business cards, brochures, and banners, all reinforce your message, and you can economically promote your business and give more visibility to your brand, products, and services through respected and reliable printed items.
BUT REMEMBER ... not all designs are equal.
There is a certain talent for creating memorable, visually engaging, and effective advertising and print marketing. Well thought out design, layout, and content are essential. It should leave an impression, create question, or need, and direct potential customers to your door. It should take you on a journey and embed itself in your subconscious, so that when the need arises yours is the first business that comes to mind.
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Business Start Up…
LOGO DESIGN
BRAND IDENTITY
BUSINESS CARDS
STATIONERY
SOCIAL MEDIA TILES
EMAIL FOOTERS
“From my first meeting with Tracie, I knew I was in safe, experienced hands. Tracie has an amazing eye; she came up with my logo and offered different options to help me find the perfect one. Tracie works efficiently and always came back to me within a short period of time. She understood what I wanted for my branding and delivered 100%! I cannot recommend Tracie enough, I feel very lucky to have had her with me at the start of my journey, thank you.”
Paula Challenger, Director, Challenger & Burgess
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Developing your new business is exciting!
Lets start by creating your logo and brand from the ground up ... together. Read more...
Your brand is a valuable asset. It's much more than just a logo; it's how your company appears to the world, and how it makes your customers feel, so it's important to find the right colour tones and typeface to represent your business. We'll think about your brand's personality, and who your brand will be attracting, this will need to translate across everything you do, and portray the look, feel and tone of voice across your advertising and marketing as your business grows. Once we've established your brand's personality and created a memorable logo, we'll need to think about how and where it will appear - I'll design options for your business cards, stationery, promotional literature, social media, and email presentation. All of this will be packaged together with your brand identity, which will include your colour palette, fonts, and style guidelines.
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Creative Merchandise...
PROMOTIONAL DESIGNS
DOWNLOADABLE FILES
PRODUCT SOURCING
PRICE MATCHING
QUALITY SELECTION
“Tracie has always been very approachable; she listens to what we are looking for and asks insightful questions to help us achieve our goal. Highly recommended!”
Donna Hewitt, Marketing Manager, Evolve Dentistry
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Getting your name in front...
When done correctly promoting your business through merchandise has been shown not only to be the most cost-effective way of getting your name in front of your customers, but also to build trust and customer loyalty. Read more...
That post on social media will vanish in a few seconds, unexpected emails go unread or get easily deleted... Physical branded products, however, when chosen correctly to represent your business will be seen not only many times but, potentially by many people. When they hand over your pen to get a signature or use that tote bag to go to the gym next, other people will see your company details, too. Branded products should be recognised as a valuable tool to generate awareness and create business opportunities.
Unlike a business card that may be kept in a wallet for future reference, a mouse mat, travel mug, or weekly organiser embellished with your business information, will get your logo seen and remembered for weeks, months and years after it's been received. It serves to keep your business name fresh in customers' minds and make it easier to contact you without having to search for your details or look up a competitor's details - eeeek!
Here are a few things to keep in mind to make your promotional merchandise work for your business:
- Keep it simple, too much information will lose impact – your logo, your contact number and possibly your website are all that are required
- Choose quality products in your brand colours to ensure consistency, remember this product will represent your business and its standards.
- And always choose products that are relevant, and useful in order to increase the amount of use they will get and therefore the number of eyeballs that will see it.
If you're thinking about the benefits promotional merchandise can bring to your business let's talk - I'm here to bounce ideas around as well as produce the artwork and I can find you the right products at the right price.
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Creative Online...
SOCIAL MEDIA BANNERS
PROFILE IMAGES
SOCIAL MEDIA POSTS
ONLINE ADVERTISING
COLLABORATIVE WEBSITE DESIGN
“Tracie is great to work with. She creates great designs, takes on board all our comments and works really fast- this is always good when you forget a deadline and need an updated design as soon as possible! I would definitely recommend her to other businesses.”
Samantha Brindle, Director, Natural Stone Consulting Ltd.
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Stop them swiping up
Most people will conduct an online search before contacting any business, so it is critical that your online presence and social media is visually engaging and encourages your customers to contact you. Read more...
Don't lose out to a squirrel...
I would not recommend you build your business reputation using social media platforms alone, however they are fantastic for reinforcing your brand to your loyal fans and directing new and potential customers that might not have seen you before, to your website or physical place of business.
It's a great place to make connections and communicate in a more personal way. Be aware that 1st impressions really do matter here, you have only a few seconds to get noticed before that 'squirrel' moment kicks in and your swiped up as people move onto the next compelling image - so it's important to get it right, using great visuals and snappy content. Once you have their attention, your customer should be able to look at your profile and immediately understand what your company stands for and what it offers. I can create branded banners, social media posts, and advertising solutions to provide directions while establishing reliability and trust for your business.
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Portfolio
Scroll → for more, click to enlarge...
Testimonials
“What a pleasure it is to work with Tracie @ Creative Solutions. I'm a freelance editor and create football programmes for Bristol City Football matches. Tracie was very helpful with design / creativity and problem solving. She is very easy to get along with and always comes up with solutions to tricky issues. She has a great skill set and an in-depth knowledge of graphic design. I enjoyed our time spent creating publications and would thoroughly recommend this very talented professional. Tracie is passionate about her work and goes that "extra mile" to make sure everything looks perfect. Look forward to working with you again soon.”
Darren Fitton, Bristol City Programmes
“I have been fortunate enough to have worked with Tracie in various capacities and have always been impressed with her creativity and her work ethic. Over the years Tracie has created various adverts for me, she’s so easy to work with, very down to earth and listens to your specific requirements as well as coming up with alternatives that may not have been obvious. Tracie has so many talents, she created a fantastic illustration of my shop and we have sold her artwork over the years which has been a great hit.”
Claire Quinn, Owner, Ebb and Flo
“I love the work that Tracie has produced for SoleLution from designing some of our window posters, Easter Egg Trail posters and leaflets, to the amazing illustration of our shop in Portishead, which now features on our online Thank You cards and also our Christmas adverts. She listens to the requirements and then puts on her own twist.
Can highly recommend.”
Tanya Marriott, Owner, SoleLution Ltd
“Tracie Fry is a very talented individual, for whom going above and beyond is all part of the course.
In addition to being a freelance editor and publisher, I run a small PR and marketing service of which Tracie is a vital part. She listens carefully to clients’ needs and provides creative solutions that never cease to amaze me. She uses her marketing background, innovative creativity and eye for detail to deliver expertise in a range of services from brand creation and development to print and electronic media visuals that stand out from the crowd. In addition to all this, Tracie is flexible, reliable, friendly and really good fun to work with!”
Tracey Fowler, Freelance editor and marketing & media consultant
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Contact Details
Its good to talk... so please feel free to give me a call to discuss your ideas.
In a hurry? Then fill in the form and I'll get back to you at a time that suits you better.
Tracie Fry Creative Solutions, Freelance Graphic Design, Portishead, North Somerset, Bristol, BS20